Your SEO and Google Ads, run with Claude. In one day.
A free, hands-on day for owners of firms with 5 to 50 people, in a room in Dubai and live online. You bring your accounts. You leave with Claude connected to your Search Console and your Google Ads account, a weekly routine of thirty minutes, and your first campaign live.
- You leave with
- Claude connected to your Search Console and your Google Ads account, on your own logins
- A weekly routine of thirty minutes: what to read, what to change, what to leave alone
- Your first Search campaign live, with the keywords you chose and the negatives that keep it clean
- A written playbook in your words, for whoever runs it after you
Request a seat
Wednesday 30 September 2026 · Dubai or online · free
Six blocks. Every one ends with something running on your own account.
Wednesday 30 September 2026, 10:00 to 18:00 Gulf time (08:00 to 16:00 in Berlin, 07:00 to 15:00 in London), with breaks. Eight seats in the room and eight online, so there is time for every screen.
- 01 · 45 min
Ground rules
What the model may change on its own and what waits for you. Access, accounts, the connectors between Claude and Google.
- 02 · 90 min
What Google sees
Your Search Console, read together. The queries you already rank for, the pages that sit on page two, the one page worth writing next.
- 03 · 60 min
The weekly SEO routine
The Monday check: the numbers, one decision, one page. Claude drafts, you approve, and it takes thirty minutes.
- 04 · 120 min
One campaign
One buyer, one job, one page. The keywords, the negatives, the ad text, the landing page check, the daily budget and the rule for when to stop.
- 05 · 45 min
The weekly Ads routine
Search terms, new negatives, the two numbers that matter, and what a bad week looks like before it costs you a month.
- 06 · 60 min
Your own run
Everyone runs the full routine once, on their own accounts, with help in the room or on the call. You leave with it done, not explained.
Owners who pay for SEO and ads and cannot see what they get.
Come if
- You own or run a firm with 5 to 50 people and you pay an agency whose monthly report you cannot check
- Or you run nothing yet, you know it, and you want the smallest setup that works
- You can be in Dubai on 30 September, or at your own screen for the day online
- You can spend one day and thirty minutes a week afterwards
- You want to keep the decisions: what to spend, which page to write, when to stop
Do not come if
- You do SEO or paid ads for a living; the day is built for the person who pays for it
- You want a certificate or a slide deck; you get a running setup and a playbook
- You cannot bring your accounts: a Google Ads account (or the will to open one on the day), Search Console access, a Claude subscription, a laptop
This is our setup, rebuilt on your accounts.
We run joinery-ai.com this way. An agent runs our Google Ads account under rules we wrote down, checks what Google and Bing see of the site, drafts what goes out, and puts everything public on one board for a yes. Three mornings a week, thirty minutes of reading and ticking. The workshop is that setup, built on your accounts in a day.
Limits we name up front. Search brings the people already looking; it does not create demand for a firm nobody searches for. A routine needs a page worth sending people to, and if your site does not have one, block 02 will say so. And the first month of a campaign is a test, with a budget you can lose.
Frederik Theissen runs the day
Founder of Joinery. A former neuroscience researcher who has spent a decade building data and AI systems that run in production, and who has worked with large language models nearly every day since December 2022. He runs Joinery's own search and ads the way the workshop teaches, and takes every first call himself.
Before you request a seat
Do I need to be technical?
No. If you can use your accounting tool, you can do this. The technical part is the connectors between Claude and your accounts, and we bring those set up.
What does the workshop cost?
Nothing. The day is free. We run it because it is how we meet the owners we later work with. There is no pitch in the room, and we follow up only if you ask us to. One seat per firm; we confirm seats by hand, owners and managing directors first.
Where in Dubai, and what if I cannot be there?
The room is in Dubai; the address comes with your confirmed seat. Online seats join the same day by video link, work on their own screens and get the same playbook. Choose the room if you can; a hand on your own keyboard is worth the trip.
Can the person who runs our marketing come instead of me?
Yes. Send whoever will run the routine afterwards. Owners get the most out of the campaign block, because it is about what to spend and when to stop; whoever comes leaves with the playbook.
We already have an agency. Is this still useful?
Yes. You leave able to read their reports, set their brief and see what they change each month. Some firms keep the agency and shorten the retainer; some find they do not need it.
Is the workshop in German?
This day runs in English. A German online day runs as soon as enough firms ask for it; ask on the form or on the German page.
What happens after the day?
You run the routine. If you want us to run it for you, or to build the pages the routine asks for, that is a separate conversation with a fixed price.
One day. Then thirty minutes a week.
Request a seat and we confirm within a working day. Wednesday 30 September 2026, in Dubai or online. Free.
Request a seat